A Beauty Queen Contest is a important part of the festival and for this occasion it is called " The Noppamas Queen Contest" . Noppamas is a legendary figure from the Sukhothai period. Old documents refer to her as the chief royal consort of a Sukhothai King named "Lithai". Nuppamas was said to have made the first decorated Krathong to float in the river on the occasion.
In Bangkok, major establishments such as leading hotels and amusement parks organise their Loy Krathong Festival and the Krathong contest as mafor annual function.