Description
The map shows percentage of Internet users in local authority districts (LADs) in England, Wales and Scotland based on a statistical tool called Small Area Estimation. Darker shading indicates higher Internet use.
Data
We used two primary datasets: The 2013 Oxford Internet Survey (OxIS), and the 2011 UK national census.
The Oxford Internet Survey (OxIS), collects data on British Internet users and non-users. Conducted biennially since 2003, the surveys are random samples of more than 2,000 individuals aged 14 and older in England, Scotland, and Wales. Interviews are conducted face-to-face by an independent survey research company. Among its more than 550 variables, OxIS contains measures of a host of fine-grained Internet uses and content production.
National Census data are constructed on a fundamental administrative element, the Output Areas (OAs). They are the smallest geographical area for which the British 2011 census reports data. Even though Scotland conducts a separate census, two different censuses are coordinates so that the questionnaires are similar, the enumeration is on the same day, and the reporting is similar. In total, England, Wales and Scotland count 227,759 Output Areas.