The B2B Marketing Lab has therefore been launched to help B2B companies - predominantly in the professional services and technology sectors, in addition to channel-led organisations and start-ups - to take advantage of the rising trend and higher effectiveness of inbound marketing and execute sales-focused marketing campaigns that are guaranteed to generate sales enquiries. Because of the inherent need for high-quality content in order to power inbound marketing campaigns, The B2B Marketing Lab draws upon the 20 years of content marketing, B2B PR and media outreach experience of sister company ITPR and adds SEO, social media, web development, email marketing, marketing automation software deployment and lead nurturing services to build its integrated B2B marketing campaigns.