The discussion of globalization before 1960 was mainly economic and later political and technological forces.
However, since 1960 due to worldwide socio-cultural changes, social indicator has been discussed and considered as
among the driving forces of globalization (Dreher, 2006; Dreher, Gaston & Martens 2008).
Some researchers have empirically investigated and identified some connections between household spending and
social-cultural trade, income, price and other variables to countries in recent time. For instance, Rauch, & Trindade
(2009) examined the relationship between trade and cultural diversity. Their results showed that increase in the share
of consumption network externalities across nations might possibly affect domestic market, so increased travel
between countries will increase the cultural market share and household spending. Fuchs & Lorek (2000) examined
the effects of globalization on sustainability of household consumption in advanced economies. They found out that
globalization influences household consumption expenditures in products like foods, technology, energy use,
mobility and other domestic household consumptions in countries.