Coca-Cola has developed its own products. Start from the market due to the decrease in the market of Pepsi and economic decline after World War I, 2 Coca-Cola View black market may reach saturation. The ways to solve the nomination by 1 is broken Product Line cause Coca-Cola new flavor to cause attention. And create new customer base to go up, including development of Package out of a lid to a pleated, cans and a screw cap to utility difference and convenience in various aspects such as establishing the exotic. Easy to transport and storage. As well as having more product form is open channels to produce more than ever, which, as reduce indirect costs.