The Personal MBA is comprised of 226 concepts that Kaufman has selected from his analysis of the “thousands of business books” he’s studied over the past five years. Each successive concept builds upon earlier ones, starting with simple definitions of business and then expanding to include supporting concepts. Each concept is presented in one or two pages, and can be read stand-alone. Related business concepts are displayed in bold within the text, so you can go look them up later. At the end of each entry is a link to the corresponding entry on the Personal MBA website, so you can share the link with your friends. It’s very cool, allowing both linear reading and random browsing of the material.