Research on country assessment with respect to logistics considerations has already shown that this unpredictability is ralated to geographic complexity. Location assessment of country logistics environments is thus a decision process where MNCs assess and locate by maximising their risk – adjusted profits, through information gathering and comparison of location attributes. With increased globalisation , this information availability and requirements on foreign locations will only become more pronounced, and culminate into higher spatial transaction costs and complexity. Firms and its decision makers will utilise non-standardised sources