Companies who get the most value from strategy-HR integration focus primarily on creating unity between customers and employees, using Strategy-HR planning and strategy-mindset-HR approaches as components of the customer-employee linkage. Marriott's service commitment communicates to both customers and employees; their strategy-HR integration reinforces the unity of customers and employees around service. Likewise, at Cadence and Camden, the strategy-HR linkage served to bring customers and employees closer together. Other companies have excelled by creating a unity between customers and employees, e.g., Nordstrom (commitment to service); Colgate (vision of "delighting" both customers and employees); Wal-mart (focus on value and service); Honda (commitment to continuous improvement).