Service – Customers need and want the quality of service that they paid for their satisfaction in Air Asia.
• Airline routes – Air Asia also provide many airline routes for response to customer demand such as fly in domestic and international or customers would like to fly from where to their destination in Southeast Asia.
• Safety – Safety is the most important of customers’ expectation because most customers like to use service from airlines that has high safety and high efficiency. Air Asia also provided an important safety for every planes of Air Asia.