The program distributed handouts at each prenatal and well-child visit (up to one year).
Using questionnaires, a small audit project evaluated the program's impact on breastfeeding goals,
duration, in-hospital exclusivity and maternal perception of success. Mothers completed goal
surveys at baseline and post-intervention, usually while waiting for prenatal clinic visits. Duration
was assessed by surveys completed during well-infant visits, postal mailings or telephone interviews
at breastfeeding cessation, 6 months and 1 year. The outcomes measured were increases in goals,
maternal perception of success, duration and in-hospital exclusivity.