s a long-time developer of Helsinki City Theatre’s content management system and web identity, Nodium was the natural partner for Helsinki Dance Company when they were looking for an efficient and flexible concept to promote their dance performances on the web.
The performances are sometimes shown only for a short while in Finland before they go on international tours. It is essential that the promotional trailers are published within days, and indeed sometimes within hours of the premiere. However, the final touches on the choreography are often done only during the last few practice runs. This leaves a very short time span for the video documentation of the entire piece.
Sony XDCAM format was chosen for a fast turnaround workflow and live television style production requirements. A portfolio of trailers has been produced over the last few years.
There is a great amount mutual respect in our business relationship which has already lasted more than 15 years. The ticket sales through the web are becoming an increasingly important aspect of the theatre’s operations. Nodium is proud to act as a catalyst of change by providing strategic advice together with the creation, development and maintenance of Helsinki City Theatre’s sophisticated online presence. User interface, content management system, interfaces to backend ticketing systems, graphic design, social media integration, customer management and all the other creative and technical details have been meticulously designed, coded and implemented by Nodium’s web production team.