ECONOMIC : The new Christmas strategy will have to take into account economic factors because they have a strong impact on business.The first factor that could disturb the business is inflation. Prices will go up increasing the production costs of the company but the customers will not agree with paying more money.Also, inflation rates must be involved ina strategy. Indeed, if the interest rates go high then Ferrero will not expand its business. Also if consumers are under pressure due to their loans they would not want to buy ‘unnecessary’ products