the pivotal moment in redefining Samsung Electronics'
strategic focus came in early 1995. Samsung's
chairman, Mr.Lee,sent out mobile phones as New
Year's gifts to hundreds of key business partners.A
public embarrassment occurred when Mr.Lee later
learned that the phones he had send out as personal
gifts didn't work properly. Mr.Lee ordered drastic
changes. In front of Samsung's Gami factory with
2000 employees watching,Mr. Lee set fire to a pile
of 150,000 mobile phones to show his disappointment
and determination alike.Many Samsung employees
credit this day as the beginning of a successful turnaround.