You don’t need all of the fancy credentials, like an Ivy League degree or a fancy MBA in order to get started. By the end of The Toilet Paper Entrepreneur, you will be able to build a business with a sustainable infrastructure for profitable growth—something that a significant portion of new small business owners still can’t do. The best part about Michalowicz’s message is that anybody can do it, no matter their resources—hence the “Toilet Paper Entrepreneur” moniker.