These traits are completely counter logical to the competitive and distributive thinking and practices that have been enforced by many boundary spanning executives, particularly in purchasing functions, aimed at generating rewards for oneself at the expense of suppliers and customers by the use of a range of behaviors that are rarely found in close relationships. However, these capabilities are basic to all social exchange, which means that they are not scarce among most managers; they just need to be emphasized and cultivated by decision makers, who may need to reorient their departments and possibly even hire at least some new employees that fit this new paradigm better.