To build confidence to organizations by means of publicity, it should be performed by using the principle of csr so that they do not violate the environment and the other is the framework of csr, how to do this will result in the organizations that such publicity image per eye consumer.
2.I think it is good PR to show social responsibility, public news releases. Some companies have also used up publicity. Just look forward to the benefits the company itself does not have a social responsibility.