examines two promising theoretical perspectives: the Theory of Reasoned Action and Multiattribute Utility Theory / these value expectancy theories are based on a well-established body of knowledge in the psychological literature and currently represent state-of-the-art models for predicting a person's intention to perform a specific behavior, as well as personal decisions involved in performing or not performing the behavior in question
the models described in this chapter provide methods for systematically identifying those issues that are most important to a person's decision about performing a specific behavior / this information can be readily adapted to behavioral interventions and decision aids in health education