The cleanliness. The kindness, friendliness and willingness of all the staff. I've been twice to this hotel now - once on my own, and this time with a friend. On both occasions it's been a highly positive experience. (My friend, who has never been in Egypt before), agrees with me. It's particularly helpful having a safe and reliable driver to meet one at the airport, and drive you back for the return flight. (Free, or for a very reasonable price.)