Armando Bronaldo immigrated to the United States six years ago after working as design leader for an Italian
company specializing in home sound systems. Armed with a vision and 1 5 years of experience, he founded his own
company, Technologia, as the supplier of sound trans-lation components including the base radiator, dome
tweeter (for high frequency), composite cone (for mid-range sound), the binding post (for sound translator deliv-ery), and ohms impedance (for conducting sound through the speakers). As it builds its reputation for quality and
supply chain service and delivery, Technologia relies heavily on continuing a solid relationship with AUD, a manufacturer of home sound systems, under the manage-ment of CEO Audie Richards. AUD was the company’s
first contractual partner, currently accounting for 50 per-cent of the small supplier’s business. The initial agreement with AUD has grown and the current business relation-ship brings a steady stream of orders that has enabled Bronaldo, even in a tough economy, to add workers over the last three years. Bronaldo loves the reliability of sell-ing to AUD, but he sometimes questions whether the busi-ness relationship is overbalanced in favor of the powerful manufacturer.