7. Analysis and the Five Why?s
The asking of 5 why's gets to the root of any problem. For example, customer Smith is
getting the wrong product.
Why 1: Why is customer Smith getting the wrong product?
Because manufacturing are working on a special spec for customer Smith.
Why 2: Why?
Because the Sales Director spoke to the Production Director and by-passed the office.
Why 3: Why?
Because it was a rushed order and would have taken too long to go through the office.
Why 4: Why?