‘Creative industries’ is a new analytic definition of the industrial components of the economy in which creativity is an input and content or intellectual property is the output.1 This definition was introduced in the DCMS 1998 template and has been adopted in raft of mapping documents by other countries also seeking to estimate the size and growth of this sector and to formulate new policy.2 The creative industries have thus come to be newly represented as a significant and rapidly growing set of industries;3 an important sector, in other words, for policy attention.