Landor Associates created JAL's brand identity in 1989. After Japan Airlines and Japan Air System merged, the Tokyo office of Landor and JAL worked together to create a new brand identity. Landor decided to use the "arc of the sun" image. The 2000s rebranding began in April 2002 and completed in April 2004. The brand identity firm designed 300,000 specific items for JAL.[116] JAL changed its branding again on 1 April 2011.