The airline industry is a service industry. Service is provided by people; hence the
basis for differentiation in the airline industry is the way the company’s employees
treat customers.
Singapore Airlines (SIA) has also introduced the innovative new Raffles
Class SpaceBed. The ground-breaking new forward facing bed (measuring 78” x
27”) provides first-time luxury and comfort, ensuring that passengers wake up at
their destination feeling refreshed and ready to go