This study contributes to the existing literature as it analyzes factors that have been previously examined only in developed countries; and also offers fresh insight into the value of social media in NPOs’ internationalization. For practitioners, it shows the benefits that social media offer to increase international relations and confirms the need for more activity and familiarity with this tool. The research is limited in the Colombian case so it would be very interesting for future studies to contrast whether this factor is also significant in NPOs from other less developed countries. Likewise, future researches should examine other internal and external factors.