1.3 Challenges
Policies to reach defined aims are well known and documented – the main problem is their
implementation – not in terms of building a road or enacting a new law – but to convince the
involved parties, mainly the citizens, and to gain their awareness and acceptance. To define
accepted goals which comprise accepted measures is the main challenge politicians and planners
are facing. The focus of this studying material is therefore on planning, sociological, political and organisational issues. Awareness raising plays an important role, too. Technical, financial, legal and regulatory subjects are dealt with casually.