present this brandy, which everyone think is international alcohol, but this brandy make by Thai people. This is Thai product, which has sense of combine with international format.
A final point worth focusing on relates to the cultural values which appear in the advertisement. Regency image has high cultural values for spectator because it is very beautiful and shows Thai identity. As Thai traditional dress and Thai painting are inspired by the Buddhist religion,the traditions of classical antiquity and so many centuries for recognize the value of memorial in past, so the designs of regency advertisement have many connotations in the pictures.
In conclusion, this advertisement is very success because creator designed everything perfectly. Thai is not show direct product in publicity too much. However, it present connotation by use beauty Thai style. It appears wonderful commercial to the eyes of the world. The message of this product is the favorite of everybody who tasted this Thai brandy,which a compound with Thai sense conveys by the foreign model in primitive dress and stood in front of traditional painting. It relates to foreigners have admired in the Thai culture. AIso the product influence Thai citizens, who are not interested in their own culture, feel more attention and appreciate of Thai value .As a result of, this brandy was made by intellect of Thai group. This product encourages people to be proud of their authentic culture