View strategy as something akin to sailing instructions.Particularly in uncertain times, it's unlikely that strategy can be addressed as a road map with a defined path from A to B. Strategy needs to be more like sailing in which the whole crew is involved in course corrections and adjustments, depending on tides, wind speed and storms (in the form of new competition, technological innovation and regulatory change). This approach is a much more process-oriented form of strategic planning, and it's difficult to execute if the organizational focus is geared solely to cost-cutting.