Fairfield University maintains a robust presence in the social media networks for the purpose of
maintaining a strong university presence for admissions, marketing and information purpose.
After thorough analysis in 2009, the University began a five pronged strategy to meet both our
marketing/information goals and our management objectives for the social network space.
Presently, the University maintains and assists with social media sites that are consistent with the
“Six A” strategy. These are sites that focus on any of the following areas: