It has been widely acknowledged that destination image affects tourists’ subjective perception, consequent behavior, and destination choice (e.g., Baloglu & McCleary, 1999; Castro, Armario, & Ruiz, 2007; Chon, 1990, 1992; Echtner & Ritchie, 1991; Milman & Pizam, 1995; Woodside & Lysonski, 1989). Tourists’ behavior is expected to be partly conditioned by the image that they have of destinations. Image will influence tourists in the process of choosing a destination, the subsequent evaluation of the trip, and in their future intentions.