This study focuses on analyzing internal
and external logistics factors in the supply
chain of the Electrical and Electronics industry
in Thailand by investigating significant factors
that have an impact on firms’ business
performance. There are many factors that could affect their performance, especially
during this period when the economy is in a
downturn. As a result, it is necessary for the
firms to try to survive by concentrating only
on the factors that really help improve their
performance so managers can put more focus
on them with limited resources and budgets.
Questionnaires are used as a tool to collect
data from the firms and Structure Equation
Modeling (SEM) is employed as a tool to
analyze the proposed relationship among
these factors.