This book should be renamed. Call it "Anthropology for Dummies," or "Brain Chemicals and the Human Behavior," but Leadership should not be in the title. Page after page I'm thinking to myself, "What does this have to do with leadership?" Maybe 2% of the book's content was about leadership. I'm wondering if all the five star ratings are the readers' dopamine levels talking, proud of themselves for making it all the way through. Sinek hit a homerun with Start With Why. This is a strikeout.