the coca-cola company has formed a new company, coca-cola beverages
(ccb) by the demerger of its bottling businesses in central Europe and Asia.
the coca-cola company has floated 49.9% of the new company's shares on the
London stock exchange, and has retained 51.1% of the shares. A survey by
Eurominor has identified eastern Europe as the fastest growing market for soft
drinks, so the fact that ccb is the largest bottling company in central and
eastern Europe means the shares should be very popular. The parent company
has split the existing asian and central European bottlers to exploit the growth in
the European market.