Haha, yeah, I had to chuckle when I saw that keychain:D But then again, it’s Ferid who has a huge assortment of ribbons that look all the same to me, personally, while he's apparently fussy enough to spend hours choosing the cutest, and he never wears the same ribbon twice. He did say in the novel that he loves cute things, that’s why he was acquainted with some of the best human chasers, and, by extension, his love for cute things is likely why he prefers to drink the blood of only pretty children (it implies that they’re nothing more than things to him though, the living and breathing elements of decor in his mansion).