Developments in research regarding power and tourism have inspired questions in relation to the impacts that tourism as a global industry can have on various societies and cultures. Whereas tourism has long been positioned as an industry which can alleviate the economic problems of nations, regions and cities (Craik, 1991, 2001 Robinson, 1999), an increasing body of research now acknowledges at tourism is a complex phenomenon that can result in a tapestry of social and cultural problems as well as benefits for host societies and 1991). The transition in both theoretical and empirical focus towards examining the complex and diverse social and cultural impacts on travelled cultures is evident in the knowledge-based platform' that developed from the 'advocacy platform' of tourism studies (Jafari, 1989; see also Chapter 1 of this volume). Dann's (1996) identification of the conflict perspective explicitly acknowledges the systemic inequalities, and relationships of domination and subordination, that exist between the toured (host) and touring (guest) cultures that are perpetuated by the tourism industry.