In the 2000s decade, Eindhoven emerged as the capital of Dutch industrial design. The Design Academy Eindhoven has produced major Dutch designers, such as Maarten Baas, Marcel Wanders, Richard Hutten, Jurgen Bey, and Hella Jongerius. The school also has a strong affiliation with droog design. In 2003, Time Magazine called the Academy, "The School of Cool." Due to the fame of the D.A.E, Eindhoven has been able to grow in the design industry with such events as the Dutch Design Week, that takes place every October. While most of Philips' industries have moved out, the Philips Design Bureau is still in Eindhoven.