A solution may exist in innovative forms of food preparation and devlivery. Blue Apron, a New York City-based “food tech” company is trying to help mothers plan dinner easily. For about $10 per person, the service will send customers a diverse selection of healthy, well thought-out meals. While mothers voiced their desire to supply their families with a variety of foods, services like Blue Apron still require time to actually cook the food, and in many cases are still unaffordable for many households.