The different strategies used due to the segments targeted by these two types of airlines differ, low cost airlines tend to target low class customers while full service airlines tend to target middle and high class customers.
Because of the differences in their strategy and target market, full service airlines are better able to satisfy its consumers compared to low cost airlines.
Further,this study underlines that the service quality, especially the attitude of employees in delivering the service and price are factors that should be given more attention in building customer satisfaction in both types of airlines.