The aim of this question is to find out the respondents views and opinions on a certain topic. Open questions usually provide qualitative data. An open question allows the respondent to answer the question how they like and with as much detail as they want. Example: What are your views on the new cycle highways in London UK? What are you views on Learnmarketing's website? Prioritising Question A prioritising question aims to get the respondent to rank the order of their answers. The data is then analysed and presented in the form of percentages. The objective is to obtain quantitative data. Example - In the order of importance what feature is important to you when you are purchasing a laptop. 1 is the most important and 9 is the least important.