Rarely is this color a favorite color from childhood - white tends to become a favorite at a time when you are going through a transitional period in your life, preparing for new beginnings or seeking a new direction in one or more areas of your life. The following descriptions will apply to both those who love white and those going through a transitional time, although the latter may be a temporary display of the following qualities until the transitional period has passed. This transitional time may last for weeks, months or years.