Our Purpose:
Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.
Our Values:
Our values are central to our commitment to Being More and our pursuit of excellence.
All Burson-Marsteller employees are committed to upholding Burson-Marsteller’s Code of Values. All Burson-Marsteller employees will:
Comply with all applicable laws
Comply with all industry codes that we have signed including the “Stockholm Charter” of the International Communications Consultancy Organisation and the “Code of Ethics” of the Council of Public Relations Firms
Comply with the Code of Business Conduct of our parent company, WPP
Impose upon ourselves a standard of ethical conduct that often exceeds applicable laws and codes
Each Burson-Marsteller office will:
Publish our Purpose and Values and communicate them to clients, employees and other stakeholders
Regularly review our Values internally with employees and other representatives
Discipline employees who breach laws, industry codes, or our Values