Conclusions
Global development and prosperity will result in the rapid aging of
populations in countries that have recently experienced a demographic boom,
which makes aging a “global challenge”. The elderly period of life is not simply a
qualitatively new situation nor only important for those concerned, but it is a
challenge for the entire society. This new situation can be characterised for
example by different needs of the elderly consumers associated with their new
situation in life, increasing need for special nutrition products and ultimately the
change in their structure of consumption.
In essence, aging is a positive process and an excellent indicator of social
and economic development. The drop in the number of children and juveniles in
societies going through a transformation from traditional demographic
development to a current type of society relieves the productive-age generation
from the burden of being the breadwinners, increases the level of their
professional activity and favourably affects the supply of labour. This phase of
life can thus be experienced as prosperous and joyful.
The behaviour of food consumers has a special position within the general