The differing concerns of these theoretical approaches can be further clarified by briefly observing how their proponents might look at political campaign-finance reform. A major goal of reformers has been to ban "soft money"-funds that can be raised in unlimited amounts from corporations, labor unions, and wealthy persons and spent for party-building activities, such as voter registration and get-out. campaigns. Soft money can also be expended on generic or issue advertising to promote generally a political party to influence the election prospects of particular candidates, so long as this is done without specifically endorsing their defeat or election. The Democratic and Republican Parties together raised more than half a billion dollars in soft money during the 1999-2000 election cycle.