A manager explained Four Seasons' ability to be
somewhat of a cultural chameleon with an analogy
to Disney: "Unlike Disney, whose brand name
is so strongly associated with the United States,
Four Seasons' brand doesn't rigidly define what
the product is. The Four Seasons brand is associated
with intangibles. Our guests are not looking
to stay in a Canadian hotel. Our product has to be
100 percent Four Seasons, but in a style that is
appropriate for the country.