The development of cutting-edge non-animal methodologies that can accurately predict what happens in human beings involves exciting, progressive and effective science – not to mention the fact that it is infinitely kinder to animals. Increasingly, governments, companies and researchers themselves are recognising that the animal-testing model is broken and can never be fixed. Why conduct painful and lethal tests on the wrong species when sophisticated computer and mathematical models, human tissue and cell cultures and smarter, more focused clinical and epidemiological studies can show us more accurately what happens to human bodies with diseases?