When we started thinking about expanding NatureBox into retail, Target was really the first name that we thought of,” Mr. Gupta said. “The Target shopper and the NatureBox member align really well.”
Through the partnership, NatureBox is launching eight of its most popular products in Target for a suggested retail price of $3.99 to $4.99. Varieties include mini Belgian waffles, cinnamon yogurt mini grahams, asiago and cheddar cheese crisps, sea salt popcorn snacks, praline pumpkin seeds, sriracha roasted cashews, lemon tea biscuits, and dried pineapple rings. Like all NatureBox snacks, the products are made with no artificial colors, flavors or sweeteners or high-fructose corn syrup. Each serving contains 200 calories or fewer.
“One of the really exciting things is being able to leverage a very large catalog of products we have, which is today 120 different options, and constantly bringing something new to the Target shopper,” Mr. Gupta said. “We know where our members live and what they’re buying, and so we’re using that geo-targeted data to personalize the store shelf.”