Samsung has become one of the big players in the global electronics business, which it entered in 1968. Total sales of the Samsung Group and its 63 affiliates reached $122 billion in 2004, up from $102 billion in 2003. This accounted for 20.7 percent of Korea's total exports in 2004. The conglomerate has become a global leader in such technology-intensive businesses as DRAM semiconductors, LCD (Liquid Crystal Display), and handsets.