Other issues to be considered
We have considered the advantages and disadvantages of using Facebook for Digital Marketing. Apart from these, other issues count in favor of Facebook. For instance, marketing on Facebook is easy and inexpensive when compared to traditional media as all one needs to do is to integrate Facebook into the company’s online marketing strategy and create a fan page or a dedicated page in addition to providing for targeted messages aimed the focused consumer segment. Further, marketing on Facebook can bring additional benefits as can be seen in the company’s recent moves to be more aggressive as far as e-Commerce and m-Commerce are concerned. This has long been a sticking point between Facebook and its corporate clients, as the latter wanted the former to integrate these aspects more into the overall strategy.