Thailand and the USA are far from each other. So when we compare both Thai and American individual dimension. We will see that Thai individual dimension have lower point than American that is because most of Thai people are come from the same places and our cultures in each area are similar. Therefore, in our Thai society are likely give an important to coexistence and caring what other people thinks and feel about them and also want accepting from the group. And the benefits of low individualism is we have the same believe and practices in our society or can say that we are going to the same way and it will make a common in our culture. While American societies have many cultures values. By the reason of the USA come from many differences countries to be the one country. So the characteristics in the society will high innovator, care only their business and do not want to reliance on other people. And that is why the USA got a high score in the individual dimension. And the benefits of high individualism are more creative and sharing ideas. May the outcome will be the innovation that can make more benefits.