Mailing Lists
The names and addresses of people who are potentially interested in a program can be accumulated from a variety of sources. Requests for printed materials that come in as a result of advertising, publicity, and direct mail constitute the very best kind of individual-prospect mailing list. Present participants will often give the names and addresses of friends. Another fruitful source is the membership lists of various clubs, church organizations, business and professional societies, alumni associations, labor unions, and other groups. Frequently these organizations will not give out their