The findings discussed above are confirmed
by the study in the international chemical
industry. In one of the works of Cooper and
Kleinschmidt (1993c), the essence of their
findings becomes clear. Four aspects have a
positive influence on the financial success of a
new product: (1) clear definition of the
product before development begins – among
other things, the product concept and the
target market need to be clearly defined; (2)
high-quality preparatory work on the project,